However, unlike Paktor, Lunch Actually only advertises its own products and services within its ecosystem. Co-founder and CEO of Lunch Actually, Violet Lim, said this is because individuals have a very targeted reason as to why they use dating apps and users tend to drop off if they feel their user experience is being affected by numerous irrelevant advertisements.

Both apps have tied up with charities including Amnesty International, animal rescue organisation Social Tees, Women for Women International and breast cancer awareness charity CoppaFeel. In place of profile pictures, it shared downloadable images with statements to illustrate how life choices are not an option for many women worldwide. However, like Paktor and Lunch Actually, Khan said it is important that the ads appeal to dating app users, their preferences and demographic demand.

Advertisers should also provide a seamless click experience, he said. When a user clicks on an ad, they expect to land on a page that reflects the promise made by the call-to-action. As such, it is important for brands to choose a mobile-optimised landing page that mirrors the style and content of the ad, Khan said. He also said that the campaign should be diversified across multiple ad formats and creatives. This is because various ad formats have unique advantages that brands and advertisers can leverage to drive results.

As such, it prioritises on quality over quantity and leverages PR, digital marketing and word of mouth to raise brand awareness. As for targeting for user acquisition, it posts ads on social media sites and search engine platforms to target potential users that are compatible with its current demographic of singles. In the meantime, Paktor hopes to make dating fun and less awkward for users by introducing features such as ice breaker questions and virtual gifts to encourage users to connect with one another.

It also makes use of word of mouth, success stories and press coverage to raise brand awareness. Home Magazine Events Awards SE Asia N Asia Conferences SE Asia UniqSkills Masterclasses Tip Off Advertise Region APAC Singapore Hong Kong Malaysia Indonesia Thailand Philippines Subscribe Facebook Twitter LinkedIn Youtube Instagram Spotify Telegram.

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Most Recent. HK artist Law Kar Ying apologises for mourning post on Queen's passing. MINISO claims Blue Orca Capital's allegations to be unsubstantiated. And then I realized that online dating can teach us a lot about online marketing , and vice versa. Yup, we mean this quite literally. He might get clicks from Ringwraiths or Death Eaters, but most girls will steer clear! Have high quality, professionally-taken pictures on your site, and hire a quality site designer to create a gorgeous, custom website for your business.

A high quality site with simple design and gorgeous pictures will help you make the right first impression. Trust me, customers will notice. You want people to be wowed when they visit your site and feel the need to get in touch with you right away. That will only happen if your site looks good.

Most people out what they want…and then completely ignore looking at what the other person says they want. Online marketing is no different. Your campaigns should be focused on connecting with your exact target audience. Your marketing is going to get you much better leads when you focus on the exact target audience you want to serve. Trying to do everything for everyone will just make you mediocre and prevent you from connecting with the kind of customers you really want to work with.

Do what you do really well, and focus on the people who are actively looking for that instead of the people who are only kind of sort of a fit. Last year, I went on a date with someone who turned out not to be a physical therapist and living downtown like it said on his profile, but was unemployed, lived with his parents and barely looked like his pictures.

In the dating world, we call this catfishing. Instead, start by talking about your years of education, your passion and your dedication to customers. This is just the way it goes. Online daters typically talk to plenty of people at once and may even have several dates scheduled for the same week the same way leads are actively researching your competitors.

No one is going to commit until they meet you, see what you really have to offer and form that connection with you. Leads will be fickle and shallow. They could be wooed by the lower price points of your competitor, even if your quality is much higher. This is where learning about their exact needs and showing them how you can fill them will get you that conversion.

What if I listed the Office before Game of Thrones as my favorite TV show? You should do the same with all of your online marketing efforts. Check out different platforms to see what sends you not only the most traffic, but the most qualified traffic. Try highlighting different services first on your landing pages.

Last month, Facebook rolled out its dating feature in Malaysia and Singapore, adding on to the list of dating apps currently available in the region. According to data from Smaato, dating apps attract higher eCPMs than gaming or hobbies and interest apps. Similarly, dating apps also boasted higher click-through rates CTR — more than double that of gaming apps.

Across display and video formats in particular, dating apps have an eCPM of compared to for gaming apps and for hobbies and interest apps. Meanwhile, dating apps have a CTR of compared to for gaming apps and for hobbies and interest apps. These apps not only have user age and gender but they can also often gather precise location data. As such, it is no surprise players such as Facebook are turning their attention to this platform.

Some users, however, might think of dating apps as a private experience and hence, might not view in-app advertising favourably. However, a balance is required to ensure that users do not feel inundated with promotional messages. Dating apps can also track different data points which can be useful for brands, adding that it is a product which captures attention visually as users are looking through profiles. Consent needs to be given and recorded to ensure that users are aware of the purpose and usage of the data, and Paktor ensures that the information is not used to single out specific users.

Thereafter, the data is used to refine product experience and improve its matching algorithm. However, unlike Paktor, Lunch Actually only advertises its own products and services within its ecosystem. Co-founder and CEO of Lunch Actually, Violet Lim, said this is because individuals have a very targeted reason as to why they use dating apps and users tend to drop off if they feel their user experience is being affected by numerous irrelevant advertisements.

Both apps have tied up with charities including Amnesty International, animal rescue organisation Social Tees, Women for Women International and breast cancer awareness charity CoppaFeel. In place of profile pictures, it shared downloadable images with statements to illustrate how life choices are not an option for many women worldwide.

However, like Paktor and Lunch Actually, Khan said it is important that the ads appeal to dating app users, their preferences and demographic demand.

Advertisers should also provide a seamless click experience, he said. When a user clicks on an ad, they expect to land on a page that reflects the promise made by the call-to-action.

As such, it is important for brands to choose a mobile-optimised landing page that mirrors the style and content of the ad, Khan said. He also said that the campaign should be diversified across multiple ad formats and creatives. This is because various ad formats have unique advantages that brands and advertisers can leverage to drive results. As such, it prioritises on quality over quantity and leverages PR, digital marketing and word of mouth to raise brand awareness. As for targeting for user acquisition, it posts ads on social media sites and search engine platforms to target potential users that are compatible with its current demographic of singles.

In the meantime, Paktor hopes to make dating fun and less awkward for users by introducing features such as ice breaker questions and virtual gifts to encourage users to connect with one another. It also makes use of word of mouth, success stories and press coverage to raise brand awareness. Home Magazine Events Awards SE Asia N Asia Conferences SE Asia UniqSkills Masterclasses Tip Off Advertise Region APAC Singapore Hong Kong Malaysia Indonesia Thailand Philippines Subscribe Facebook Twitter LinkedIn Youtube Instagram Spotify Telegram.

Home News Agencies Opinions Analysis Media Tech CONTENT HUB TUNE IN Brand Highlights Partner Insights Premium. Singapore News. Most Recent. HK artist Law Kar Ying apologises for mourning post on Queen's passing. MINISO claims Blue Orca Capital's allegations to be unsubstantiated. Tesla sued for 'false advertising' on self-driving cars. SHISEIDO unveils mega integrated marketing campaign. livi Bank and iProspect HK launch Youtube audio ads to sync with streaming behaviours. Flash Coffee and Ageless Galaxy join hands to push everyone's boundaries.

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Digital marketing and online dating have a lot in common, which makes sense since online dating is really nothing more than marketing yourself. HK artist Law Kar Ying apologises for mourning post on Queen's passing. Do what you do really well, and focus on the people who are actively looking for that instead of the people who are only kind of sort of a fit. Have high quality, professionally-taken pictures on your site, and hire a quality site designer to create a gorgeous, custom website for your business. Across display and video formats in particular, dating apps have an eCPM of compared to for gaming apps and for hobbies and interest apps.

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